Who should we open the community to?

What is it for

The openness canvas is a tool aimed at identifying who can and cannot be part of the community and where to find potential members.

It helps to identify who the members of the community are, defining which groups or categories of people are targeted, what their characteristics are and how they are identified. Its structure invites to reflect both on who participates in the community and who remains outside it: this allows to better focus on the members and their features, both in terms of inclusion and exclusion. Finally, it helps to understand how to size the community

The tool is useful both in defining the target to which you want to address (creating a new community/public for a new product or service) and in redefining or expanding an existing community.

How to use it

Start from the centre: preliminary to the use of the canvas is the definition of the value proposition of the project/product/service.

Given evidence of the value proposition that your community makes to its members you can proceed. Then move on to the next two semicircles "actors" to identify the categories or groups of people to whom you intend to open the community or not, one group for each sector, trying to go into as much detail as you can. The questions that will guide you in the compilation: "Who is my service aimed at?" "What is my target audience?" "Who do I want to participate in the activities that I organize?" These questions will also guide you in defining actors who are not part of your community. In particular, in the upper part of the canvas you define the actors that you want to join the community, in the lower part you define the actors that you don't want to include, thus identifying an antagonists that helps to strengthen the identity of your community.

The "criteria" (which can be territorial, economic, demographic, type of habits, you add the others!.) will help you to characterize the group identified, explaining what unites those who are part of it. The more detailed you are in this phase, the more it will help you for the last step.

The last step is to understand where to "find" that group with those particular characteristics, or how to select it. (will you find it in a specific physical location? on a facebook page? within a company?....

Please note. Some segments or portions of them may remain empty: don't be afraid if the actors involved are few or if you don't have enough information to detail their profile, there will be time to get to know them!

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